Incentive: Note from the company's CEO contains an incentive for a nice bottle of wine if they end up connecting over the phone. All packed inside a full-color, custom branded box and shipped to the recipient’s office. The mailer included a branded cork wine kit, neatly placed within tissue paper with a 5x7 one pager and 5x7 note from the CEO. Despite the overbearing digital marketing landscape, direct marketing services still work First, everyone still has a mailbox and checks their mail. This can involve pamphlets, questionnaires, special offers, and much more. Intellimize targeted mid to senior level roles within the Ideal Customer Profile of their target accounts. Direct mail marketing companies specialize in sending state of the art mail and postcards to target audiences. The goal for this campaign was to generate qualified meetings. Learn the detailed steps to build your direct mail campaign here. Here we dive into some of the best direct mail campaign examples we’ve seen in our many years of running these programs. Build a “demo request” landing page for each campaign and include the link in the one-pager or box flap, as well as in the follow-up emails. Warm them up with a few emails before the box is shipped, and then follow up with at least 3 more emails once they are delivered - reminding them of the incentive. To run a direct mail campaign, you first have to pull a list of sales-approved contacts from target accounts. invite prospects to your booth at a tradeshow.brand awareness (normally with cheaper offers).This kind of direct mail campaign must be followed by an email campaign to follow-up with the contact after they receive the box. These mailers have a clear call-to-action (CTA) to book a demo, and usually come with an incentive, such as a gift card. The most common is to generate qualified meetings and convert MQLs into opportunities. There are many different goals your company can accomplish with direct mail. Receiving a nice gift right at your desk in the middle of the work week is memorable, and shows that the sender made the effort to do something different. Given the special nature of a direct mail package, it’s no wonder the average response rates are so much higher than email, with direct mail seeing 4.4% and email only 0.12%. We receive an average of 121 emails a day, which can make it difficult to have a real impact in account-based marketing using only email outreach (especially considering cold outreach emails can get filtered or go to spam).
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